10 Fundraising Ideas for Sports Clubs To Raise Money 2020
Fundraising isn’t easy but it doesn’t need to be a gigantic event which would be a headache to organise. Remember the old acronym KISS – Keep It Simple and Short – often kid’s and youth clubs struggle for funding and with rugby, football, and hundreds of other popular and niche grassroots sports clubs will testify, sometimes the simple ideas raise the most money.
Team leaders, members, family and friends can be your quick win key when fundraising at sports clubs, so we’ve put together a Top 10 Fundraising Ideas agenda that won’t make you sweat half as much as when you’re on the playing field!
1 – Fundraising at a few quid per person – Training Night Tasters for friends
We’ve put this at the top as it’s not well advertised that we have noticed when we visit venues to host fundraising Race Nights.
Whichever sports venue we have visited we lookout for club promotions with a dual purpose; our favourite which we remember is to bring along a pal for £3 to join in a training session as a taster and brief introduction to the sport. Held once a month the regularity is reassuring if your buddy can’t make it this month. The double benefit is that your pal may just be interested in joining your team to swell the club coffers.
2 – Financing Your Sports Shirt Printing – Annual Sponsorship
This is a common way that most clubs use to garner cash from local businesses who want to invest in the community and the longevity of your sports club.
Consider the extra ways to sweeten the deal, such as a banner on your website which can be tracked with Google Analytics to demonstrate the number of monthly clicks of your website visitors who click and are forwarded automatically to their business website.
The best feature of this deal is that it’s not too much effort and only once a year to renew their financial support, and our next idea shows how you can eeek out a little more money by offering them exclusive appearances at various local establishments where you will be in-house making a personal appearance to the general public .. that’s right, we’re talking about supermarkets:
3 – Supermarket Bag Packing for a sports club donation
Supermarket bag packing is a hugely popular and often overlooked easy way to raise money, by collecting loose change at the till side when customers pay for their shopping. This is also a plus point if you have your sports gear on with the logo of your local sponsor, ask them to come along or provide business cards to pop into shopping bags (is the supermarket allows it – do ask!), bonus points if your sponsor wishes to provide promotional items such as shopping tote bags to give away.
Your shirt sponsor could also be approached for a dual promotional leaflet print campaign, you can promote your monthly Taster Training Nights or the date of an upcoming event such as a horse race night fundraising evening.
4 – Virtual Zoom Race Nights – Sponsor a Horse Name or Be A Punter
We have branded our packages to suit Virtual Lockdown Race Nights – as featured in a Great British tabloid Sunday newspaper.
The concept is identical to running a traditional race night, but without mattering about social distancing or carrying enough loose change, or the taxi fare home.
We’ve got plenty of free resources to learn How To Run A Virtual Racenight, or should your club be taking social distancing measures then the bar takings can benefit as well by holding a Race Night in your clubhouse – read our Step By Step Guide to running a race night.
Derek, our founder, is a highly experienced cheeky compere extraordinaire – from Ascot to Aintree he’s hosted charity horse racing nights for three decades. Yes, you’ve read that right, for over 30 years he’s been travelling the length and breadth of Great Britain being booked for auspicious occasions with companies of all industries. Fancy standing in Derek’s shoes for 5 minutes? Read about A Day In The Life of a Race Night Compere in his own words!
5 – Earn Money From Your Sports Team Website
Now this one is a great one that most clubs have a handle on, but some niche sports (Octopush, Shinty, Rallycross, Synchronised Swimming, Fencing, Korfball to name a random few) may take this learning opportunity as mainstream clubs like Football, Cricket and Rugby may already have a website that’s 20 years old and lesser-known activities may not have had the funds to pay for a website/hosting as long as that. Consequently, websites with a lower amount of traffic than more popular sports so it’s imperative to remember one thing:
Here’s some common fundraising tactics for your sports website:
- Sponsored posts to the club website, maybe an interview from a rising star in your sport, or a seasoned professional
- Banners – Promotional imagery, banners, and creatives from your shirt sponsor, or local business / tradesperson
- Using Google Analytics you can demonstrate to your paid advertisiers how many people click through from your website to theirs
- Advertise your club for functions, create a new page and upload a video to YouTube and embed in your blog post. Do a walk-through video of before and after preparing for an event, whether this is a Christmas party or a Wedding reception. Remember to mention the fire regulation for the maximum amount of people are allowed to attend, plus extra information about a DJ you recommend, or buffet prices per head.
- On your homepage you can meantion your Supermarket Bag Packing date, the ‘Bring a friend to training sessions’ monthly date, and dates of any upcoming public events and match days
6 – Make Money At Public Events and Match Days
Here’s another opportunity to fundraise right on your home turf. If you have a weekend or weeknight event, then it’s time to be proactive in asking visitors for a few quid. Here’s some popular ways that are creative ways to earn extra cash for your club:
- Match-day raffle – Raffles may not draw in as many pennies as some of the other ideas mentioned here, so think about offering a unique prize, maybe a free car wash, a service from one of your sponsors, a food hamper raffle, guess the number of sweets in a jar
- Car boot sales on match days or at events
- Inflatable castles for the kids (and adults!)
- Match-day car washing for £5, recruit people to walk around the car park as visitors enter and promise to wash their vehicle to be ready for when they leave
- Sponsoring a team in an unusual event such as Dragon Boat racing, or hire an inflatable Zorbing football company to run a competition day. You can hire “It’s A Knock Out” companies for Public vs Team Members – prize for the winning team
- To echo one of the points above – recruit grass roots youngsters to come to a training day to swell your team numbers – run a family-friendly open day
- Bar food, BBQ and bar sales, have a promotion for the day on certain lagers and spirits, a few posters around the bar area does the trick
7. Sponsored Team Challenges – From Marathons to Mountain Climbing
This one is fairly easy to organise. You can measure how many times around the pitch (or swimming pool!) that is the equivalent of 5k for a public event. You can involve youngsters with doing a sponsored walk around the pitch. There’s also cycling routes and bungee jumping to consider too. This is quite an easy way to raise a more significant amount of cash by involving the whole club in these sponsored challenges.
8. Pay To Enter Quiz Nights – Bar Takings and Food
You can treat quiz nights a bit like match days, offer food and drinks promotions, and a raffle. Again, have people book in advance for car washes, promote the event on the homepage of your website. Offer your shirt sponsors the opportunity to leave out leaflets and business cards on the bar or on a welcome table.
9 – Website eCommerce – Kit sponsoring – Sell on your website
Most websites can be converted into a an online store. Offer Click n Collect for local people. Sporting clubs will often have their kit sponsored by a local business or a generous benefactor, but in terms of cold hard cash to pay the heating bill in winter, or to reward team members with a Christmas party, when you are an active supporter of your local community balancing the books to ensure you continue to serve is an ongoing challenge, right? Using your website as a gateway to the local community and a wider reach, install an eCommerce function on your website, and sell directly to the public online.
10 – Pitch Advertising Space, Billboards, Banners and Posters
One genius idea we heard of was to contact local printing companies and ask them to sponsor pitchside billboards as they will happily design their own signs and banners. There’s the double benefit of promoting themselves and supporting your club.
More about Race Night Services – Looking Back In Time
Here’s a little anecdote from our beloved Derek:
During lockdown in 2020 I have had plenty of time to go through several old diaries and photo albums to look back on things I have been connected with outside of Race Night Services.
It was during a recent phone call with my old friend Ray Dorset that we talked about projects that we have worked on together. Ray is better known to music fans as Mungo Jerry and this year he is celebrating the fact that “In The Summertime” his worldwide hit was released 50 years ago and was a number one record all over the world.
One thing involving In The Summertime that we worked on together was a version a few years ago with Johnny Vegas, now Johnny it h