How To Compere A Charity Fundraising Horse Race Night
In the 30 years I have been a professional fundraiser I have hosted a plethora of race nights in my local area and been around the country comparing corporate race nights for large organisations.
One of the things that occurred to me recently is the amount of racecourses that I have worked these night in as when organising a race night for large events the race night and the racecourses can be linked together.
Tips for Fundraisers Looking To Attract Sponsorship and Donations
If you are company looking to hold a race night check out your local racecourse, increases in cost would be offset by the extra profile your company would achieve.
How To Run a Race Night Charity Fundraiser
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If you haven’t attended a charity race night before and you are wondering how to go about organising one, this guide is meant for you.
Alternatively, if you need a reminder, or are just looking for different ways of maximising your fundraising, then a read of this guide is also a must.
First of all, let’s get the legalities out of the way…
Is a race night legal? YES
Race Nights are covered by The Gambling Commission Act, which clearly states that you cannot hold the race night for personal gain; all monies raised must be given to a worthwhile cause e.g. charity, school, football team, sick child etc. The list is endless!
You are allowed to deduct any reasonable expenses that you have incurred whilst organising the event. This includes the cost of hiring the venue, prizes, and any race night products that you have purchased from our website.
No part of the race (e.g. the form guide) can be shown until after all the bets have been placed on that race.
You cannot provide the odds for each horse.
Okay, let’s begin…
You have decided to raise funds for a worthy cause and have heard about race nights. They are the easiest and most economical way of raising money, provided you follow our beginners’ guide.
In some cases we have dealt with organisations who have been delighted to raise £500 and others that have been disappointed by only raising £2,000. It is all about your needs and how much effort you are prepared to give.
Race nights are an ideal way to maximise your fundraising revenue. Not only can you raise money on the night of the race night itself, but you can also raise money prior to the event as well.
How much you charge depends on your audience and your needs. An admission fee of £3 is normal. However, if you want to add a buffet/hot pot, you can charge £5 to reflect the extra expense.
If you have held other events in the past, you will know that not everyone who buys an entrance ticket actually attends the race night. Some people simply pay for tickets as a means of making their donation to your event, with no intention of turning up. Please bear this in mind when setting the price of your entrance tickets, as reasonably priced tickets are an ideal way to raise extra funds.
You can approach local businesses, as well as national companies and individuals, to see if they would like to sponsor a race (just like they do at a real racecourse!)
Race One could be The Rowlands Newsagents Chase. Mr & Mrs Rowland have kindly donated £25 to have the race named after their business. They get a “thankyou” in the race card, as well as a microphone announcement, promoting their business.
You can charge as much as you like for race sponsorship. Charging £25 per sponsor over eight races would raise £200.
Let’s go through this one step at a time, as there are two ways of going about it. You can simply use the race card we provide and use the horses’ names we have chosen.
Alternatively, because all of our races contain a commentary by number (e.g. “Number 5 leads from Number 7, with Number 1 closing the gap, in third place”), you can ask the people who are paying to be an owner to think of a humorous name for their horse. When done this way, selling owners becomes a wonderful way to raise funds and have a good laugh at the same time.
Sponsored by Rowlands the Newsagent
Just like selling sponsorship, the idea is to raise funds by selling the owners at an agreed price. If you sell all eight owners in the race at £5 each, you will raise £40. Doing this over eight races would raise £320.
The only drawback is that each race will have a winning owner, and you will need to provide a prize. Ideally, you should try to get the prizes donated by local businesses in return for advertising support
Selling jockeys is similar to selling owners. However, the cost of being a jockey is much cheaper, so as to encourage paupers to take part. Usually, it costs £3 to be a jockey.
Sponsored by Rowlands the Newsagent